Portfolio

For 20 years, Addie has been photographing all aspects of the drinks industry, delivering images for global ATL campaigns through to cocktail bar menu launches. In this time, he has developed a unique understanding of liquid dynamics, cocktail culture, drinks marketing and consumer trends.

Combine these with his eye for design and creativity, and expertise in lighting and aesthetics, and Addie shoots drinks like no one else.

Check out some recent highlights.

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From international billboard campaigns to social media content, Addie is known for his unique vision, technical expertise with liquids and lighting, and a definitive aesthetic.

He consistently delivers creative, stylish & long-lasting images that stand-out – whether on location or at his East London studio, shooting still-life or lifestyle, with intimate crews or full-blown productions.

Beyond a busy commercial practice, his photographic art prints and calligraphic paintings hang in homes and bars around the world.

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Art Store

Explore and celebrate the magic of drinking culture with some unique artwork, shipped globally.

Adorning the walls of cocktail, wine and food-lovers around the world, as well as several bars and offices: a selection of limited edition photographic prints and vibrant calligraphic ink paintings from Addie’s personal practice are available to purchase now.

Click below to see what’s new and available. Addie is also available for commissions if you have somewhere special in mind.

Enter Print Store

“Working with Addie is always a joy from start to finish. He intuits immediately what we need and adds a brilliant bit of creativity that makes all the difference and helps us stand out as a brand. Its feels like more than just a photoshoot - it’s an inspiring experience that reminds us why we are in the business in the first place - he harnesses all our ideas and translates them into beautiful imagery that transcends.”

– Nicola Hart, Founder, Agua de Madre
“We’ve worked with Addie for more than a decade, on countless shoots for both London Cocktail Week and The Pinnacle Guide. Addie brings the utmost in creativity and professionalism, and is a pleasure to be in the studio with. His work speaks for itself and we are always delighted with the outcome, most recently creating brilliant pictures that we used on our tube advertisements across London.”

— Siobhan Payne & Hannah Sharman-Cox, Directors, London Cocktail Week / Pinnacle Guide
“Addie did a wonderful job bringing our brand world to life, meeting the brief and taking the time to learn about our existing photography guidelines. His knowledge and expertise of set design introduced us to a huge range of textures and lighting which resulted in beautiful images that expertly show off our Gin Mare’s aesthetic and Mediterranean positioning.”

— Olivia Flynn, Global Brand Manager, Gin Mare