Sipsmith Gin

“Be A Swan Amongst Ducks” was a festive campaign by the agency Atomic London for Sipsmith Gin. I shot all stills in my East London studio and directed a short motion clips with DOP Bobby Goulding. The result ran across UK OOH billboards and a targeted digital campaign across London Underground. The creative direction involved leaning into the handcrafted nature of Sipsmith, with a traditional Christmas feel: clean, welcoming, delicious imagery for the festive period.