How can one photograph a cocktail, without using the cocktail?

Have we, as drinks photographers & advertisers, educated consumers so efficiently that they know without even seeing one what a Negroni or Martini or Margarita or Spritz should look like? I think so. And this is the litmus test.

The purpose of the Alcohol Free series was two fold: to challenge myself to create images of the world’s most famous cocktails without any actual liquid; and to celebrate the imperfection of real ingredients.

Exhibition-quality prints are available to buy from my Online Store.