Case Study

AguA de Madre

Client: @aguademadre

THE BRIEF

Chris Chapman’s vibrant redesign of the London-based non-alc brand, Agua de Madre, is a bold and bright explosion of 1960-1980s colours and international-inspired labels and stamps – all with a twist of cheekiness and fun.

The photography brief was to bring these designs to life, with a suite of images that stylistically fit with the new brand aesthetic. The solution was a retro-inspired colour-blocking, with a hint of hyper-realism in the edit and some sparkle. The shoot was such a success that Nicola and her team returned for a second shoot after some new SKUs were introduced to develop the aesthetic even further, while bolstering the asset library and additionally creating some key visuals for billboards at trade and consumer shows.