Addie is a leading London-based beverage & still life photographer.

As a former writer and agency strategist, he also consults for drinks brands and agencies to identify changing consumer/industry trends, and create editorial and advertising content & activation of substance.

He regularly leads talks about shifting aesthetic trends within cocktail imagery, and practical workshops on mobile-phone photography within and for the drinks industry.

If you'd like to discuss a potential project please get in touch.



Brands include: Auchentoshan, Diageo, Drink-Up London, Grolsch, Havana Club, Hendrick's Gin, Kamm & Sons, Laphroaig, Merchant's Heart, Mortlach, Stolichnaya, Yaguara.

Bars include: 69 Colebrooke Row, Callooh Callay, City Social, Experimental Cocktail Club, Happiness Forgets, Nightjar, Original Sin, Scarfe's Bar, Swift, Termini, Zetter Townhouse.

Non-Drink clients include: Laboratory Perfume, Clerkenwell London, Scent, Bompas & Parr.

Books: click here to view some of the books he's photographed.