You’re well-dressed and well-coiffed. You have a defined sense of style and a love of the better things in life – not to mention a pair of testicles. Well congrats. In the words of a certain ad campaign: You Are Man. And your time is now.

Hitting the sartorial high-note for the latest swarm of masculine retail solutions, today sees Mr Porter finally opening its highly-anticipated digital doors. We’ve been tracking the emails, the Founding Member invitations and re-invitations for months now. But finally it’s here…

Yves Saint Laurent, Mulberry, Church’s, Cutler & Gross – the regulars are all in attendance. As are some fabulous younger offerings including B Store, Rick Owens and the soon-to-hit Mr. Bathing Ape range (and what’s with this “Mr So-and-so” trend?).

Now if you really want to push the fashion envelope further still, LFW’s iconic men’s slot, MAN, is exploding on Wednesday with a veritable assault team of up-and-coming design talent with Felipe Rojas Llanos, New Power Studio and Martine Rose taking centre-stage.

If this feels a little too fashion for you fashionistos, don’t worry. While not exclusively male, Chuc’s Dive and Mountain Shop – the new label from Charles Finch (GQ columnist and apparently grandson to the mountaineering inventor of the puffa jacket) – is bringing some serious old-school style to the gent’s modern essentials, from knitwear to shorts and a tasty wee Giles Deacon collab.

So, sartorially sleek to surf-chic is the fashion worm finally turning for us chaps? It sure looks that way.

Info
Mr Porter launches today
MAN is tomorrow, Feb 23
Chuc’s Dive & Mountian Shop, 31 Dover Street, W1S 4ND

Originally published in Urban Junkies